About the event
🎯 For UX, Product & Data Professionals | 🧠 Intermediate | 🎤 Keynote + Networking | 🕒 ~180 min event
We have more data than ever, so why are so many organisations still struggling to create real impact?
At the 2nd User Stories meetup, Michelle brings a behavioural science lens to one of the biggest challenges in modern product and data teams: turning insight into meaningful, lasting change.
Drawing from her journey across neuroscience, Gamesys, Spotify, and Ericsson, this session explores how data only becomes powerful when it’s designed around human behaviour, not just dashboards.
🧠 What You’ll Learn
- Why data alone doesn’t drive impact
- How to design systems around real human behaviour
- Turning insights into decisions that influence at C-level
- Lessons from building responsible AI and behavioural models
- How to create sustainable change across product, UX, and data
🎤 Speaker
Dr. Michelle Briffa
With a background in neuroscience and experience spanning behavioural modelling in iGaming, people and product analytics at Spotify, and workplace innovation at Ericsson, Michelle helps organisations translate data into systems that drive responsible and lasting impact.
🕘 Format
- Keynote talk
- Open discussion
- Networking with the local community
🤝 Sponsored by Fullstory
By registering, you acknowledge that you may receive follow-up communications from our sponsor, Fullstory.
Speaker
Michelle brings together neuroscience, behavioural science and data to help organisations better understand how people interact with products, workplaces and systems.
Her career has spanned behavioural modelling in the iGaming industry, people and product analytics at Spotify, and workplace innovation at Ericsson, giving her experience applying behavioural and analytical thinking across very different environments.
With a background in neuroscience, Michelle approaches data through the lens of human behaviour, looking beyond what the numbers show to understand why people behave the way they do and how organisations can design more effective systems around them.
Today, she helps organisations translate complex data and behavioural insights into practical systems and ways of working that create responsible, measurable and lasting impact.
Sponsors
Event Partner
Venue
Teatru Salesjan
Triq Ġużè Howard, Sliema, Malta
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